LinkedIn, is the one website where you can talk and brag about yourself, and it’s acceptable. In fact, many business owners and managers view LinkedIn, as something used in the corporate world, unlike your baby pictures on Facebook, or your girls trip on Instagram. LinkedIn is beneficial in many ways. You establish your identity, talk about your accomplishments, how many languages you can speak, where you graduated, and most importantly, connect and build professional contacts and connections for your future. LinkedIn also helps with credibility, meaning that you can endorse your connections with their skills like Microsoft Word, or their accomplishments like Hubspot.
Here are my tips on how to market yourself on LinkedIn….
- Highlight your Talents in Your Headline
A lot of people do not realize, that your professional headline is an essential part of your overall LinkedIn profile. It is simple and gives you a way to state your qualifications, where you are located, and the industry that you are in, in a short and concise manner. Also, it helps you get found in people’s search results, aka. get a job. Whether you are a small business owner, student athlete, work at your local coffee shop, or just a student, it is important that you add that in your headline.
2. Take Time to Write a Concise Summary of Yourself
This section also gives you the opportunity to talk about yourself, except in a few more words than the headline. When people are looking at your profile, they are pounded with so much information about you, and draw a narrative based on your information. You can take control our your own narrative about yourself, and write a summary which directs the conversation and can write what you want people to know. This is your opportunity to talk about yourself some more, and get into some facts about your life, and basically, write a small story about yourself.
3. Brag about Your Experiences
There are no rules when you fill our your past experiences. You can include all your accomplishments, and even leave out whatever you think is not relevent. Add your past jobs, internships, but leave out things you don’t want people to know, like if you didn’t finish college, or if you went to jail.
All in all, brag about yourself, make yourself stand out, and fill everything out. Once you are active on LinkedIn, you will appear more often on job recruiters search result. Add connections, endorse others and they will endorse you. Getting influential people to write your recommendations and accomplishments will also get you a long way. It doesn’t have to be the Pope or the President of the US; it could be a local lawyer that you look up to, or a head of a department at your University. LinkedIn is a great way to make contacts and connections, that will develop into real like business opportunities for your future.
AND…If this blog wasn’t enough for you, and you are curious to learn how to build your LinkedIn profile even MORE…check out..
Ten Simple Ways to Improve Your Profile (according to Muse.com)